Search engines rely on specialized software programs that periodically
visit (spider) the Internet, and locate key words on each web site. Those key words are then cross referenced with the web site location. The
searcher accesses the search engine results at various locations, types in the key words for their search, and the results are shown from this cross reference.
There are a number of problems with search engines and the results they offer:
Search engines simply cannot keep up with all the changes that occur and the new web sites that are built every day. Links are often
out-dated
Web site builders may include key words in their site for the benefit of the spider software that have nothing to do with the true content of the
web site itself.
There is a big business selling web site builders methods of tricking the search engines to get their web site higher in the search results.
This may mean that the best sites are not always in the top group of those shown.
Search engines rely on specialized software programs that periodically
visit (spider) the Internet, and locate key words on each web site. Those key words are then cross referenced with the web site location. The
searcher accesses the search engine results at various locations, types in the key words for their search, and the results are shown from this cross reference.
